Keeler's Bay Variety

Where Customer Service & Community Matter!

Since 1974

Owned and operated by the Horne family since 1974, Keeler’s Bay Variety Store is South Hero Vermont’s community “Super” Market and the Champlain Islands largest liquor store. More expansive than it appears, KBV & 802 Spirits offers islanders and visitors a full shopping experience in a country store setting.

While grocery shopping, fill up on gas, visit our well-stocked “Beer Cave”, get your fishing or hunting license, camping gear, grilling and beach supplies, gift cards, lottery tickets and so much more.

We are conveniently located with plenty of parking on US Route 2, near the junction to the NY ferry. The extended KBV family looks forward to serving you, 7 days a week!

A happy customer at the checkout counter.

Fast and friendly service, where smiling is our favorite!


Weekly Deals:


Gas Tuesdays:
5¢ off per Gallon


Wine Wednesdays:
10% off

May: Honoring Moms & Our Fallen Heroes

Celebrating Mothers Day & Memorial Day at KBV

For Moms: 
– Treat her to fresh fish: featuring  Salmon and Swordfish
– Make it easy with Heat & Serve Entrees and Party Platters
–  Celebrate with her favorite Wine (10% off all wine Wednesdays)
– Brighten her day with Hanging Baskets & Cut Flowers
– Sweeten her up with locally made Chocolates 

For Memorial Day Celebrations:
Hand-cut Steaks for grilling
– Try our Rubs and Seasonings
– Wide selection of Craft Beer

“Grill Masters” Gift Basket Drawing!
Sign up instore and we’ll add you to our email list to receive weekly updates, specials, and recipes. Drawing starts on May 6.

You'll Find It All at KBV!

A grilled sandwich with a garden salad

Pick up a 99¢ any-size cup of coffee (cash price) along with a freshly made donut, or order hot or cold sandwiches and party platters from the bakery and deli. We also carry a wide assortment of foods-to-go.  

Jason tying a pork loin

Talk with our butcher Jason at the meat counter for custom-cuts and special orders, or shop for packaged fresh or frozen meats and seafood. Find a variety of seasonal and locally grown vegetables, fruits and berries, as well as dairy products, and other groceries and gifts.

Boxes of Tito's handmade vodka

A Vermont Liquor Store, KBV also offers an extensive line of local craft and domestic beers and wines to choose from. We also stock plenty of non-alcholic beverages, soft drinks, and mixers.

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