Keeler's Bay Variety

Where Customer Service Matters!

Since 1974

Owned and operated by the Horne family since 1974, Keeler’s Bay Variety Store is South Hero Vermont’s community “Super” Market and the Champlain Islands largest liquor store. More expansive than it appears, KBV & 802 Spirits offers islanders and visitors a full shopping experience in a country store setting.

While grocery shopping, fill up on gas, visit our well-stocked “Beer Cave”, get your fishing or hunting license, camping gear, grilling and beach supplies, gift cards, lottery tickets and so much more.

We are conveniently located with plenty of parking on US Route 2, near the junction to the NY ferry. The extended KBV family looks forward to serving you, 7 days a week!

A happy customer at the checkout counter.

Fast and friendly service, where smiling is our favorite!


Weekly Deals:


Gas Tuesdays:
5¢ off per Gallon


Wine Wednesdays:
10% off

Enter our "Basket of Holiday Cheer" Drawing!

SIGN UP FOR OUR EMAIL LIST TO WIN A GIFT BASKET filled with cocktail mixers, a KBV bottle opener, a corkscrew, a candy cane shot glass, VT syrup and maple candy, VT honey, Lake Champlain Chocolates and more!

"Merry & Bright" December News

KBV snowman and happy holiday greeting

For Your Holiday Table
Looking for an alternative to turkey? Try our Standing Rib Roasts. See or call Jason at 802-372-4465 by Friday, Dec 22 to reserve yours!

Party Platters & Convenient Foods to Go
Entertaining a crowd or having an office holiday party? Let our deli department do the prep so you can enjoy the occasion.

Alcohol-Free Beer, Wine & Spirits 
We’ve got a large selection of non-alcholic beverages and dont forget 10% off all wine on Wednesdays! 

You'll Find It All at KBV!

A grilled sandwich with a garden salad

Pick up a 99¢ any-size cup of coffee along with a freshly made donut, or order hot or cold sandwiches and party platters from the bakery and deli. We also carry a wide assortment of foods-to-go.  

Jason tying a pork loin

Talk with our butcher Jason at the meat counter for custom-cuts and special orders, or shop for packaged fresh or frozen meats and seafood. Find a variety of seasonal and locally grown vegetables, fruits and berries, as well as dairy products, and other groceries and gifts.

Boxes of Tito's handmade vodka

A Vermont Liquor Store, KBV also offers an extensive line of local craft and domestic beers and wines to choose from. We also stock plenty of non-alcholic beverages, soft drinks, and mixers.

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