Keelers Bay Variety

Vermont Liquor Outlet


Keelers Bay Variety was purchased by Mark and Gail Horne in 1974. New parents barely in their twenties, they decided the small town of South Hero was the perfect place to run a business and raise a family.  At the time of their purchase,  the population in South Hero was merely 1000 people. By the year 2000, the population had grown to 1,696! KBV has grown with the Champlain Islands and has proven to be a fabulous store with fresh and local food at competitive prices.  KBV has been first in customer service since the day they opened their doors. Mark and Gail are still there to greet people when they walk into the store after 35 years!  Keelers Bay Variety values their customers and that's what makes us stand above the rest. When you are visiting the islands, stop in and you’ll see for yourself.

At Keeler’s Bay Variety, We value our customers. That's what makes us stand above the rest. When you are visiting the Lake Champlain Islands, Stop in and see for yourself.

KBV is the only stop you’ll need to make for all of your family’s needs.

Drop by today! We will be glad to serve you.

Our History


Our Personnel


With a dedicated team of supervisors and a valued staff,  KBV can offer first rate customer service everyday.  our team is knowledgeable in the fresh meat and produce departments with a butcher always available to answer questions. Our kitchen staff is always creating fresh and delicious salad and entrees and we are available anytime for special orders and requests.  Catering events with our  awesome party platters is our specialty.  Stop in to see what we can do for you!

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Keeler’s Bay Variety has been family owned and operated for over 35 years. Based in the Champlain Islands, KBV works closely with our community.
Our Goals are:

  1. -To provide the community with a positive shopping experience and outstanding customer service.

  2. -To provide the highest quality products, competitive prices and the friendliest, most efficient service.

  3. -To preserve strong community ties

  4. -To provide a meaningful, profitable and fun workplace in which every employee is challenged, empowered and motivated by his or her contribution

Our Mission Statement